OUR HISTORY
Rich in its LA roots, Juicy Couture is a lifestyle brand infused with an irreverent attitude and casual glamour; synonymous with the velour tracksuit. Iconic in style, Juicy Couture’s casual luxury gained a cult following and the return of the brand today maintains the heritage status. Rich in bold, statement designs, Juicy Couture’s collections are designed to empower all, from those with a maximalist aesthetic to those with a nostalgic, sophisticated style.