The Activewear collection just dropped
White Label
This season, Juicy Couture slithers into a cybernated world, where reptilian flourish meets a kitsch, cheeky delight. Prints showcase a new-age digital era combined with Juicy’s overt femininity through charming hearts and Juicy cherries. Snake accents are depicted subtly through flattering ruching, lattice detailing and then boldly epitomised through iridescent chainmail. SS’23’s colour palette boasts a juicy squeeze of lime tones and cherry pinks, where new silhouettes of skirts and low-rise waists nod to the seductive essence of the noughties & Juicy Couture’s reign.
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